For Aisha
Brand Creation
Launching a brand into a fiercely competitive category takes guts.
In 2015, Heinz, Hipp and Ella’s Kitchen dominated the baby food aisle. Armed with a sharp positioning and a unique Halal proposition, this David amongst Goaliths’ took its first early steps. 8 years later our iconic design remains unaltered by time.
Our brand logo pops on the fixture like no other - delivering firmly against our design mantra, ‘Be Seen’. The first critical test for any packaging within a retail fixture.