For Aisha

Brand Creation

Launching a brand into a fiercely competitive category takes guts.

In 2015, Heinz, Hipp and Ella’s Kitchen dominated the baby food aisle. Armed with a sharp positioning and a unique Halal proposition, this David amongst Goaliths’ took its first early steps. 8 years later our iconic design remains unaltered by time.

 
 
 
 
 

Our brand logo pops on the fixture like no other - delivering firmly against our design mantra, ‘Be Seen’. The first critical test for any packaging within a retail fixture.

 
 
 
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