The Serious Sweet Company and Threesixty
collaborated to bring this most luxurious of
brands to life. A ground-up positioning
exercise aimed at refreshing the category and
encouraging consumers to re-evaluate fudge.
The proposition – the finest fudge money can buy – prepared using
traditional techniques to lock in flavour.
The Fudge Kings brand is a bold statement and while the iconic design
delivers authority, the tone is delightfully irreverent – broadening its appeal.
Fudge Kings launched to the Trade at ISM, in Cologne 2018, and
immediately gained listings in the USA, New Zealand, Hungary,
Switzerland, Germany, Denmark and Belgium. We will share the
next chapter of the Fudge Kings story soon….
Jon and his team have not only
re-vitalised our brands, bringing a
boldness and confidence to the brand
and pack designs, they have also
re-energised our desire and brought
fresh thinking to our approach. And
this is done without the jargon!