GapLocator

GapLocator™️

Whether you’re building or rebuilding your FMCG brand, GapLocator™️ comprises the tools and processes you’ll need to get the job done right.

Iconic, effective design is born of firm strategic foundations. We fully interrogate brief and brand foundations before starting work – ensuring we understand your brand’s meaning before we create its unique identity. If detailed brief or brand meaning modelling doesn’t exist, that’s where the project begins.

Brands must deliver clear reasons for retailers to stock and consumers to buy. Our process defines the distinctive elements that make your brand unique and a valuable proposition in the consumers’ mind.

Our workshop exercises reveal the values, the meaning, the ambition. These are woven together with competitor and trend insights to build a solid footprint for your brand.

When proposition and positioning are clear, we craft tone-of-voice and visual presentation to deliver a unique and ownable look & feel. 

At pace, Gap Locator™️ delivers the perfect blend of depth and validation to build a Brand Consumers Want™️