A tasty slice
of the bread

Formed in 1886, Hovis is one the UK’s oldest
brands and a staple in households across the
nation. To support two news loaves – a
wholemeal variant and a white loaf – we were
tasked with bringing together Hovis’s heritage,
high quality ingredients and the tasty bake
texture into this flagship design.

Our less-is-more design strategy allows the
carefully-crafted loaf to be clearly visible
while the wheat sheaf illustrations deliver
the cues that identify this loaf as the very
best that Hovis bakes.

The designs re-opened new mass-retail
channels for Hovis andremains a strong
performer three years from launch.

Threesixty are great to work with.
They always work to the brief, and
then go on todeliver more and stretch
the potential of the idea. They present
routes in competitive context and show
a really good understanding of the
retail enviroment.
Contact Jon Stevens for further information