to Live Good!
Since 1886, Hovis has been a staple in British and Irish
households. With ‘carbohydrates’ pilloried in the media,
Hovis developed a new recipe for launch in the
Threesixty developed this entirely new pillar within the existing family
of Hovis products. Positioned as a ‘better for you’ product – without
demonising other breads – Threesixty developed this upbeat and
accessible design that works across three variants.
Our ‘big tick’ icon pops on the shelf
and clearly signifies the positioning
while the range name and strapline underpin the proposition.