Jon Stevens

As a kid I was fascinated by ads on the telly. Depending on your age, you might remember them too -

Simple’s lily - painted garish colours by robots.
The squeaking earring inside the VW Golf.
The actress getting her Laughing-gear around a can of Heineken.

Before the multi-channel world of today, Gen-X was raised on a steady stream of brilliant advertising. This was an age where the Ad-men had the power to grow brands from zero to hero overnight.

I knew this was the industry for me, but my angle was slightly different. The world of pack design beckoned.

The parallels between advertising and packaging design are obvious. Grab attention, drive recall, persuade to purchase. But unlike transient ads with their short-shelf-life, the finest packaging is timeless.

Great packaging is an iconic, ownable and tangible representation of a brand. The very best packaging becomes synonymous with product. It is the brand. Simple as that.

FMCG in particular is a tremendously democratic art form. Most of us can afford an elegant bottle of Coke. An impenetrably black jar of marmite. A fancy tin of Lyle’s Golden Syrup.

My love for packaging and managing an agency continues to burn bright. Recent years has seen the challenge of sustainability foster a new dimension into our design rigour and drives what we do as a team – building value for clients and putting a little pack of affordable joy into the hands of shoppers.

Founder