for 80 years.
One of the UK’s biggest selling breads in the
1970s and 80s, this batch loaf continues to
attract a loyal customer base in Scotland.
Threesixty were tasked with modernising the
entire Mother’s Pride portfolio and the Scottish
Plain wax wrapper was the final variant to
receive a refresh.
Care was taken to ensure consumers clearly recognised the Medium
and Thick cut loaves and a thistle was introduced to replace the generic
wheat icons. For the final touch, we added ‘Baked in Glasgow’ as a nod
to provenance. Here’s to the next 80 years of Scottish Plain heritage.