for 80 years.
One of the UK’s biggest selling
breads in the 1970s and 80s, this
batch loaf continues to attract a
loyal customer base in Scotland.
Threesixty were tasked with
modernising the entire Mother’s
Pride portfolio and the Scottish
Plain wax wrapper was the final
variant to receive a refresh.
Care was taken to ensure consumers clearly recognised the Medium
and Thick cut loaves and a thistle was introduced to replace the generic
wheat icons. For the final touch, we added ‘Baked in Glasgow’ as a nod
to provenance. Here’s to the next 80 years of Scottish Plain heritage.