For Aisha

Brand Creation

Launching a brand into a fiercely competitive category takes guts.

In 2015, Heinz, Hipp and Ella’s Kitchen dominated the baby food aisle. Armed with a sharp positioning and a unique Halal proposition, this David amongst Goaliths’ took its first early steps. 8 years later our iconic design remains unaltered by time.

 
 
 
 
 

Our brand logo pops on the fixture like no other - delivering firmly against our design mantra, ‘Be Seen’. The first critical test for any packaging within a retail fixture.

 
 
 

It’s evident Threesixty care about our brand and treat it as their own. They make recommendations beyond our expectations. The major retailers love the brand and most importantly, so do parents.

— Mark Salter, Founder

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