PAXO Meat Free

Range Design

PAXO. 100 years old and fixed in consumers’ minds as the go-to Sunday Roast stuffing and breadcrumbs.

Meat Free breaks the PAXO mould providing healthy, tasty meat-replacement options for anyone who’s looking to reduce their meat consumption or is on a flexitarian diet.

The "Meat Free” range name puts the benefit front-and-centre while the earthy textures and green background signpost the vegan-friendly proposition.

Tasty-looking meal photography draws the shopper in while the secondary colour panels help with speedy range selection at the fixture.