Aisha Oaty Bars
Conceived in 2014 as the world’s first Halal baby food in a pouch, the For Aisha brand has gone on to become a stalwart of the UK baby food fixture.
The business came under fresh leadership in 2021 and, with new investment, kicked off a period of dynamic NPD development. The objective - measurable brand growth through broadening the range of product available to retailers.
Oaty Bars plugged a significant gap in the range - giving parents the option of a heathy dry snack for 12M+ babies and toddlers to snack on.
Threesixty created the original launch branding and it continues to work flexibly for this new product category.
Be Seen
Terrific brand standout at the fixture - a match for any competitor brand.
Be Desired
Simple, yet tasty ingredients and nicely crafted bar imagery.
The premium design depositions competitors - making them look cheap and sugary
Be Understood
Oaty Bars messaging and bar imagery combine to deliver the proposition - fast.
