Ambrosia Deluxe Rice
We all love a bit of affordable luxury, a little indulgence here, a treat there.
Ambrosia brings you Deluxe Rice Pudding. Yes, yes, it’s a little more spendy - but you’re worth it!
Our brief?
Keep it in the Ambrosia Deluxe sub-brand family.
Avoid confusion with Custard.
Be premium and worth paying a little more for.
Clearly signpost to our regular customers while appealing to younger and newer shoppers too.
Rich, velvety photography drives home desirability and taste appeal. Meanwhile the slate background supports the premium proposition.
We helped the Ambrosia team ensure the overall design measured-up against our design philosophy:
Be Seen.
Be Desired.
Be Understood®.
