Carefree
An icon - reborn
Carefree, highly trusted go-to personal care brand around the globe since 1976.
Threesixty’s redesign delivers against the identified consumer needs; clean, dry and fresh.
Each design stage was supported closely by consumer assessment & feedback to ensure every pack element resonated with shoppers.
The design speaks to a wide age-group, is easier to shop across the range and sees an uplift in quality cues.
Carefree for the 2020s - a proud and bold icon for bathroom, bedroom and handbag.
