Mighty Fine
Mighty Fine exploded onto the UK confectionery scene in 2014. Based in Camden, London, and launched by two intrepid and energetic entrepreneurs the brand soon gained a loyal following.
Kit and Ross bootstrapped the business and quickly grew the brand, offering innovation and quality dipped honeycomb. Initially selling from their single store, they began to pack their most popular lines into bags to open up local retail opportunities in cafes.
In 2022, the founders sold to The Serious Sweet company who invited Threesixty to help evolve the brand identity for future growth.
The key tasks included, improving stand out in scale retail environments, driving distinction and recognition, strengthening brand identity and ownability and unifying a growing range.
Our Solution, to bring a sense of category leading confidence we grew the scale of the logotype and placed it centrally - nestled inside a new honeycomb heart graphic. Printed in white it now pops off the pack for maximum stand out.
A friendly and fun bee character replaces the dot over the letter i.
Photography replaced misleading product illustrations and bountiful pieces explode around the pack - bringing a sense of energy and fun.
Descriptive product text helps clarify the proposition while highlighting the key elements for an even quicker appreciation of each SKU.
“Threesixty took an agile and pacey approach to our critically important Mighty Fine refresh project.
The bar is high in contemporary, premium, challenger confectionery and the consumer reaction has been terrific in testing. The brand now comfortably holds its own with packaging as good as the contents inside.”
— Serious Sweet Company, Harrogate